Live: Lorcan Dempsey--Discussion and Questions

• the presence of social networking and possible fruitful conversations that we might have with those in the marketing world, e.g. Best Buy, Pancheros, who are using social networking as part of their marketing plan
• it is good to be on the landscape, to have a good tone with those in the social network
• the importance of community stewardship, e.g. things that are pushed to Flickr
• the resident/visitor scenario. more data about what people are doing will help to improve services. the trade-off between privacy and convenience.
• transaction costs. learning requires the expenditure of work:) don't want to get caught in the quality and convenience trap
• experiences of newspapers, travel agents, bookstores. alignment of revenue models and use models. libraries will depend more on shared consolidation services

Next speaker on Dec. 17th

Live: Lorcan Dempsey--Tentative Conclusions

Current will move to emerging pattern

Books: a new balance?
Journals: move to consolidation?
Discovery layer: need one?
Institutional materials: disclose through discovery layer, but also...
Analytics: let traffic influence design of website

Disclose and syndicate

• institutional collections: is someone responsible for search engine optimization?
• holdings: syndicate (knowledge base, holdings,...)
• services: Libx, widgets,...
• SEO. Consistent url patterns across services, hackable urls, bookmarking buttons, etc.

This is about interoperability with the web

User and institutional leverage

• expertise, reputation (provide bibliographic tools,...)
• watch identity management: prepare for when manage context (usage) and claims. (affinity strings)
• integration with other campus systems (course management,..)
• 'follow' and intervene? (Salesforce.com)

Usercentric mashups will continue to be important

Organizational

• seek collaborative sourcing models
• externalize infrastructure
• focus on distinctive impact
• place local in bigger contexts
• track identity management and reputation enhacement
• recognize that things have changed

Presentation end. Time for discussion and questions

Live: Lorcan Dempsey--emerging Pattern 2

Mendeley: 100,000 users and 8 million research papers; manage profile; manage publications; "like itunes for research papers";

VIVO at Cornell: $12mil project funded by NIH

Reputation management, social networking

Discovery scenarios:

• Relationship between consumer and library: direct--added value
• Between library and flow: disclosure and syndication
• Between many/indirect discovery: may involve identity, locate, resolution or other services at library
  

The "indirect discovery" scenarios; with the second and third scenarios the discover happens elsewhere

With the second scenario we want to disclose holdings and existence

Search engine optimization (SEO)

Example of indirect discovery: Google Scholar, Google Books

Syndication via iTunes

Syndication: bookmarking and rss; pushing stuff into their flow

We now have "an ecology of services"

What does it really mean to push stuff out onto the web?

Live: Lorcan Dempsey--Network Reconfigurations

An "insta-mashup" i.e. Lorcan's experience with LinkedIn and the NYT; pulling stuff from NYT based on his LinkedIn profile; here's stuff you might be interested in.

Will probably see more like this

In the future, how much will we focus on "identity services" for the network that will, in turn, deliver information based on your profile.

Social services require identity

Realtime services require identity

movile services require identity.

They all want to know who you are, or who you claim to be.

Tweetdeck knows about Facebook identity. Lorcan's example, for this morning, where he went to Tweetdeck which in turn used his FB identity to authenticate his internet use with the hotel (ALoft/Minneapolis) in which he was staying

Importance of cloud computing when you're constantly changings devices; cloud and mobile are natural partners

network is the unit of attention
data aggregation
gravitational pull
networks effects
long tail

Multiscalar: personal, departmental, disciplinary, library, consortial, systemwide

bookmarking, researcher pages, deposit papers, research data

identity and federation lacking across scales

Choices: focus on distinctive local impact? Engagement? externalize infrastructure? Common requirements?

Live: Lorcan Dempsey--Collection Directions

Stuff that comes from the outside in (old) and the stuff that comes from inside and wants to get pushed out (new)

Grid with two axes: stewardship; uniqueness

• Low unique/High stewardship = newspapers, gov docs, cd & dvd, maps, scores; concentration of licensed material, small number of suppliers, 'professional services'; bought materials--move to licensed? concerns with space/usage
  
• high unique/high stewarship = rare books, local/historical newspapers, archives, mss, these, dissertations; special to whom? distinctive?
  
• high unique/low stewardship = ePrints, learning objects, courseware, e-portfolios, research data, prospectus, institutional website, tech reports; institutionally important, future 'special'
  
• low unique/low stewardship = open source software, newsgroup archives, freely-accessible web resources; interest will grow

The outside in stuff: discover, deliver, disclose holdings, manage claims

The inside out stuff: disclose. Array alongside other institutions? Make sense as individual destinations?

Live: Lorcan Dempsey--Emerging Pattern

Environments: back office/management; materials workflow; user environment; between Managment and end User Access

Workflow:

• Bought/physical
• Electronic/Licensed
• Digital/Digitized
• Special collections/Archives

Manage it-->Content-->Metadata-->Get It-->Find It

This results in a very complex environment, with legacy systems, etc.:

• ILS, ERM, Repository, Special
• MARC, A&I, XXX, DC, EAD
• ILL/Circ, Link resolver, special
• OPAC, MetaSearch,A-Z,NxtBen, Website

Website intergration that gives something wholistic/organic

U of Michigan's web site does quite a nice job of wrapping around all these services, etc.

Industry pattern that you can see emerging==end-user environment with integrated discover and the management environment that has integrated resource managment

When you put the network in there, it gets a little more complicated, but can still see this integrated environment

Live: Lorcan Dempsey--First Network Interlude

Here's the first "interlude" in Lorcan's talk.

Attention switch

• Then: resources scarce; attention abundant
• Now: attention scarce; resources abundant
• this flip is important because it tells us how people think about information

Workflow switch

• Then: expect workflows to be built around my service
• Now: Build services around workflows

Consumer switch

• Then: More investment in business/eduction environments
• Now: More investment in consumer environments

People are bringing more advanced expectations. Is this driven by the attention on the consumer? What, these days, do we really mean by "being available." If a piece is found, according to OCLC, in four research libraries, is it "available" or "effectively lost?"

"In an environment of scarce attention high transaction costs equals low/no availability."

Dave White's "Visitors and Residents" in terms of a presence on the web.