VIVO at Cornell: $12mil project funded by NIH
Reputation management, social networking
- Relationship between consumer and library: direct--added value
- Between library and flow: disclosure and syndication
- Between many/indirect discovery: may involve identity, locate, resolution or other services at library
With the second scenario we want to disclose holdings and existence
Search engine optimization (SEO)
Example of indirect discovery: Google Scholar, Google Books
Syndication via iTunes
Syndication: bookmarking and rss; pushing stuff into their flow
We now have "an ecology of services"
What does it really mean to push stuff out onto the web?